Meet the Insight Books Team

Alex Peck started Insight Books to give founders the clarity and support they actually need.

By combining bookkeeping and strategic coaching, Alex helps entrepreneurs understand what's really happening in their business. Reliable information, calm space to think, and the right questions are the magic mix that leaders need to thrive and make confident decisions.

That's what Insight Books delivers.

Alex's unique blend of analysis and creative thinking helps him see what others miss. Over the past twenty years he's been lucky to work on a diverse range of projects with partners including the likes of Seth Godin, Amazon, and Nike.

Alex lives in Westchester, NY with his wife and kids. When he’s not working, he’s probably parenting. That said, you might also find him hiking with his dog, reading science fiction, or volunteering at the local library.